Show your local small businesses some love this holiday season.
The independent businesses in our community give all year ’round. We sponsor events, share our expertise, champion causes we believe in. We do it because we’re proud of our community and want to invest in the things that make it unique.
When you shop local, you keep that cycle going.
For every $100 you spend at locally owned businesses, $68 stays in the community. Spend that same $100 at a national chain and just $43 stays in the community.* Those are real dollars that buy groceries, pay tuition, buy tickets, support charities. Buying local sets off a positive economic ripple that touches your friends and neighbors, schools and community. We really are in this together.
The U.S. Senate actually recognized the Saturday after Thanksgiving (Nov. 30 this year) as “Small Business Saturday” back in 2011, so yeah, it’s kind of officially a thing. Plus, use your American Express card at a participating small businesses (including Aberderdeen Bike & Outdoors) on Nov. 30 and you’ll get a $10 credit on your statement.
The fine print: Note there are conditions, to the American Express offer, like Ammex won’t credit you $10 if you don’t spend at least that much, stuff like that. No cheating. It’s not complicated.
*Source: Civic Economics – Andersonville Study of Retail Econ, via http://www.independentwestand.org